How To Use Newspapers and Magazines In Your Job Search

A job seeker who is looking to be thorough will not only search for jobs online, but will also integrate magazines and newspapers into their campaign.

Basically, every newspaper in the U.S. has an employment edition each week, as well as Sunday, when there are a large number or recruitment ads. Make sure that you get both editions of the newspaper, during job searching times, to ensure that you are seeing all of the local jobs. For most of these companies, local job applicants are preferable, as there is no need for the company to pay for employee relocation.

You should use an approach that is similar to that used for internet job sites to mine the recruitment ads. You should begin by searching for jobs that are directly related to your specific professional skill set, first focusing on the jobs on your professional level, then looking at positions both above and below your current professional level. Following this, you should look for other job titles that are associated with your department or those that involve related functions. Lastly, you should look for recruitment ads from any employers in your field of work. You should do this because companies do not always advertise for the positions that you are seeking, and some employers don’t advertise at all; they may use headhunters or employment agencies to hire for those positions. Finding jobs that are similar in function to yours lets you know that there is hiring activity in your area of expertise and that it may be wise to submit your resume and cover letter.

Cruising the want ads is only one piece of the necessary newspaper research that you should be carrying out on a regular basis during your job search. You should also be reading the business pages for the advertisements and articles. Advertisements may lead you to employers that you may have never considered before, and the editorial copy is full of opportunities:

* The business news stories will inform you about company success stories, new products and services introduced, newly signed contracts, and any new companies that are moving into town.
* Always review the promotions column. It will provide you with information about companies, as well as providing the name of a person you can contact (“Congratulations on the promotion, Mr. Jones…”). Most importantly, when someone leaves one company or gets promoted, there is a job opening left to be filled.
* Market development pieces and industry overviews can clue you in to subtle changes in your professional marketplace and thereby inform you of opportunities- providing you with the chance to customize your calls, letters, and resume for specified targets.
* Business stories in city newspapers always quote local professionals. The person who was quoted may be someone in you field whom you could contact. Mentioning to that person that you read his or her quote (“I saw you were quoted in the Los Angeles Bulletin last week….”) is flattering and will get you a few minutes of the person’s time to make a pitch, get an interview, or get some job leads,

In addition to newspapers, you should also watch the trade press: trade magazines, professional associations’ periodicals, and general business press. All of these publications can be mined for job leads in the same way as the newspapers.

It is wise to clip and keep all of the article that give you ideas. File them in a way that is easy for you to retrieve, so it will always be available for you to find and use in the future.

tammymax

How To Use Newspapers and Magazines In Your Job Search

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